Overview

Forbes Advisor is looking for a dynamic and results-driven Marketing Operations Specialist, to be a part of exciting projects across geographies.

Advisor is an exciting new initiative in the personal finance space by Forbes. If you’re looking for challenges and opportunities similar to those of a startup, with the benefits of a seasoned and successful company, then read on:

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Roles & Responsibilities:
  • Manage day-to-day trafficking of ad campaigns across all advertising platforms.
  • Lead performance marketing activities with direct responsibility for strategizing all aspects of digital campaigns - campaign conceptualization, placement research, account structuring, conversion funnel optimization & reporting.
  • Manage campaign expenses, ensure budget pacing, estimate monthly costs, and reconcile discrepancies, all while maximizing ROI
  • Understand and implement complex tracking through URL parameters
  • Research and analyze competitor advertising links
  • Perform A/B testing for new user journeys, landing pages and creatives, to increase high-quality volume for all channels
  • Generate actionable insights from data analysis that translate to valuable marketing decisions
Required Knowledge & Skills:
  • 3-5 years of hands-on experience in managing campaigns across various ad networks
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Excellent knowledge of CPL, CPA, CPV, and CPM campaigns
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Familiarity with multivariate experiments and campaign tagging
  • Comfortable with navigating ambiguity on new projects/markets and able to run seamless operations.
  • Proven knowledge of website structure and design, as well as marketing strategies and workflow models
  • Should possess excellent quantitative and analytical abilities, with an affinity to work on large datasets. Comfortable with navigating ambiguity on new projects/markets and able to run seamless operations.
  • Excellent communication, presentation, and storytelling skills.
No of Openings: 1
Level: Manager
Experience: 3-6 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Any Doctorate in Any Specialization
Benefits & Perks:
  • Competitive compensation package
  • Flexible working hours
  • Fully stocked pantry
  • Gaming area with table tennis, pool, and carrom tables
  • Amphitheater for screening sports events, movies, and company-wide town halls
  • Paid paternity and maternity leave
Recruiter Name: Honey Gupta Talent Acquisition Lead at Forbes Technologies India Pvt Ltd
Contact Company: Forbes Technologies India Pvt Ltd

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