Overview

We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

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Roles & Responsibilities:
  • Develop digital marketing strategies for seller marketing and engagement across the onboarding funnel.
  • Planning digital marketing budgets across all geographies and channels
  • Efficiently deploying budgets by interfacing with the agency for optimal outputs
  • Partnering with internal and external creative agencies to conceptualize and implement the communication on all touchpoints
  • Drive efficiency with a thorough understanding of measurement tools and marketing funnel
  • Work closely with product and marketing teams to plan and execute 360-degree campaigns
  • Research, assess and implement best and emerging industry practices
  • Run experiments with clear success/failure metrics
Required Knowledge & Skills:
  • Expert understanding of marketing channels like - Facebook, Google and Linkedin
  • Working experience in advanced excel
  • Deep understanding of analytics tools, insight generation, and attribution models best aligned with the channel strategy
  • Strong understanding of A/B testing, audience targeting, bidding strategies on Facebook & google platforms
  • Ability to understand business objectives and break them down into targets achievable through digital marketing.
  • Ability to think through the user journeys and optimize communication on all touchpoints

A successful candidate is someone with :

  • Excellent analytical skills and in-depth knowledge in Digital Marketing
  • Strong communication skills (oral and written) and ability to work with minimum supervision.
  • Team player, flexible and adaptable to changing priorities.
  • Should have a relevant industry experience of 5-7 years
  • Should have proven expertise in handling B2C/ B2B marketing with a recognized brand (preferably in the startup domain).
  • Should have previous hands-on experience on Facebook, Google & LinkedIn marketing tools
No of Openings: 1
Level: Manager
Experience: 5-8 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Jagjeet Singh HR Executive at Toffee Insurance
Contact Company: Toffee Insurance

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