Overview

Pricing & big data analytics expertise in ecommerce, retail, telecom, digital services, hospitality, manufacturing (auto, medical devices, consumer durables, chemicals, high tech), financial services, CPG industries

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Roles & Responsibilities:
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Researches and analyses market trends, demographics, pricing schedules, competitor products, customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies to form marketing strategies
  • Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Creative development of promotional materials, website content, advertisements, and other marketing-related projects
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Designing, Conceptualizing and Executing Social Media campaigns and contests across all social media platforms
  • Executing tie-ups, Promotional Activities and events for Brand Promotions to ensure brand visibility and awareness
  • Creating a brand plan and brand strategy and ensuring all aspects of the product or company's marketing and activities align with the ethos and goals of the brand.
Required Knowledge & Skills:
  • Strong project management and decision-making skills
  • Highly self-motivated and results-oriented.
  • Strong at presentation, communication, organization, multitasking.
  • Strong problem-solving ability, including metrics-driven thinking
  • Excellent written and verbal communication skills
  • Ability to think creatively and innovatively
  • Analytical skills to forecast and identify trends and challenges
  • Proven experience developing marketing plans and campaigns
  • Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Proficiency with online marketing and social media strategy
  • Should be willing to work for start-ups and grow with the company
No of Openings: 1
Level: Manager
Experience: 2-5 yrs
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Vijeta Human Resources at Sciative Solutions
Contact Company: Sciative Solutions

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