Marketing Manager

Overview

Sallybase is a global service provider in technologies and consulting fields. With experts, we enhance the digital journey of our clients. We enable the companies with AI-based solutions that help to grow and bring needed changes.

Tagged as: B2B Marketing, Brand Manager, Brand Strategy, Campaign Management, Campaign Manager, Demand Generation, Digital Marketing, Growth Strategy, Lead Generation, Marketing Automation, Marketing Campaigns, Marketing Management, Marketing Manager, Marketing Strategy, Online Marketing Manager

Roles & Responsibilities:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Required Knowledge & Skills:

• Excellent written and verbal communication skills.
• Proven experience developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.