Firstcry is Asia’s largest online shopping portal for kids and baby products with more than 150000 products and over 9 lac happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 1200+ employees and the trend continues. With the headquarters in Pune, it also has presence in Delhi, Bangalore & Mumbai. The company is also expanding through the Franchise route, with more than 370+ stores opened across various states in India making it the first largest player in offline stores.

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Roles & Responsibilities:

Communication :

  • Devise and manage all creative campaigns across site, social and marketing channels to maintain customer relationships and to help generate leads
  • Create and maintain marketing calendars; develop content to drive clicks and conversions across media
  • Keep a check on the brand web-site communication/ pitch and make necessary changes as and when required.
  • Ensure the brand's tone and language is maintained across all platforms
  • Ideate and create user journeys to nurture leads
  • Work on landing page and website wireframe and structure as and when required
  • Define and work with design on all creative requirements across web and print.

Creative Development :

  • Curate design briefs for online and offline campaigns for multiple brands
  • Coordinate with designers and deliver quality output while meeting assigned timelines
  • Maintain design standards by ensuring the brand design language is being followed
  • Work with the Ops team to support preschools with various artwork requirements.
  • Ideate video stories, create briefs and coordinate with the video team to deliver output
  • Maintain a creative performance sheet to assess their performance and improve upcoming creatives.

Campaign Strategy & Analysis :

  • Ideate and create online and offline campaigns to build brand equity and strategically position the brand in order to strengthen our position on the market.
  • Optimise online campaigns based on data and analysis
  • Monitor social media campaigns and ensure day to day operations are running smoothly.
  • Work on social media ad campaigns and provide necessary creative and content support.
Required Knowledge & Skills:

Qualifications & Skills :

  • Bachelor's degree in business, marketing, or related field
  • Excellent verbal and written communication skills
  • Proven experience developing marketing campaigns and plans
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • A team player and project owner who is able to work well with multiple teams
  • Deliver assigned tasks effectively and efficiently.
  • Should own the brand and work dedicatedly to ensure that the business runs smoothly.
  • Be mindful of what is happening in the respective field and industry
No of Openings: 1
Level: Manager
Experience: 3-5 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed

Recruiter Name: Neha Jangde Executive - Talent Acquisition at Firstcry.com
Contact Company: Firstcry

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