Overview

One of India’s most respected Companies, Shree Baidyanath Ayurved Bhawan Pvt. Ltd. (Kolkata), popularly known as Baidyanath, is the acknowledged leader of Ayurvedic know-how. Established in 1917, the Company has played a pioneering role in re-establishing ancient knowledge with modern research and manufacturing techniques. Today, Baidyanath produces over 700 formulations, sold at over 1,00,000 retail outlets, catering to over 50,000 practitioners.

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Roles & Responsibilities:
  • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Planning and execution of all communications and media actions on all channels, including online and social media
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities
  • Creating and managing promotional collateral to establish and maintain product branding
  • Managing the budget for advertising and promotional items
  • Competitor and customer insights analysis
  • Analysis of sales forecasts and relevant financials and reporting on product sale
Required Knowledge & Skills:
  • Candidate having marketing and branding experience inFMCG/Ayurved/Cosmetics Industry is preferable
  • Must have thorough knowledge about brand management, brand promotion and advertising3. Must have team handling capability
  • An MBA degree in the respective field is mandatory
No of Openings: 1
Level: Manager
Experience: 4 - 9 years
UG: Any Graduate in Any Specialization, B.B.A / B.M.S in Management
PG: MBA/PGDM in Marketing, Advertising/Mass Communication
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed

Recruiter Name: Probhat Kumar Goswami
Contact Company: Shree Baidyanath Ayurved Bhavan

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