Overview

Our collective of creative, passion-driven professionals has evolved over time. Our first venture, Shrooms Creatives is a full-fledged 360° advertising agency that caters to a vast array of clients across multiple industries. Through our work, understanding of technology, knowledge of the digital spectrum and learnings running this organization, our founders developed a keen understanding of a gap that lies across industries – people are networking without an objective. The time, money and effort spent on developing these networks, do not always lead to favourable or reliable outcomes.

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Roles & Responsibilities:
  • Manage the email and push notification channels.
  • Create and execute the in-app communication strategy aligned to the business goals
  • Complete management of the necessary marketing automation tools
  • Setup up necessary processes and manage the Vendor team to support the execution of campaigns.
  • Leverage data to understand our products in depth, identify areas of opportunity, and execute campaigns to drive user growth, retention, engagement, and/or revenue on Mobile Product
  • Report on engagement and retention KPIs and create and execute plans to improve them
  • Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends.
  • Understand the competitive landscape, analyse market and company data alongside partner strategies to define opportunities, audiences, objectives, threats and priorities
  • Act as a liaison between Marketing and Operation teams supporting technical and operational needs to ensure deliverables are met on time.
  • Work with Product, Operations, Marketing and PR teams to produce high-caliber In- App content.
  • Create a single cohesive user experience across marketing communications and in-product UI.
Required Knowledge & Skills:
  • 3-5 years of marketing experience, with focus on mobile app marketing.
  • Knowledge of Automation & Analytics tools (Google Analytics, Pushwoosh/CleverTap/MoEngage & Mailchimp/Sendgrid)
  • Work in tandem with the UI/UX team to create the best experience.
  • Deep understanding of on-platform mobile channels (e.g. in-app marketing, push notifications, CRM etc.)
  • Strong knowledge of mobile application development tools and technologies.
  • Strong knowledge of digital marketing tools and techniques.
  • Content Management Expertise is a must.
  • Good understanding of latest trends, guidelines & best practices in Product/ In- app Marketing & Product Cycle Management
  • Knowledge of social media and digital best practices for acquiring and nurturing mobile users.
No of Openings: 1
Level: Manager
Experience: 3-5 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR HR Assistant at Blue Tie Global Pvt.Ltd
Contact Company: Blue Tie Global Pvt.Ltd

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