Overview

Owner of the brand’s social media channels. Develop all social media strategy, roadmap & plans in collaboration with cross-functional team leads. Oversee the creation and delivery of all assets for social.

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Roles & Responsibilities:
  • Drive visibility, engagement, reach and organic growth of all brand social media platforms
  • Manage a team of graphic designers and video editors.
  • Manage paid promotion and advertising campaigns on social media to drive awareness and engagement (whenever required).
  • Track, analyse, report and optimize social media performance to guide content decisions, improve overall presence, increase lead generation, grow engagement & analyse competitor activity.
  • Ensure the brand's visual, tone and style guidelines are maintained across social media.
  • Monitor day-to-day social media activity and drive responses on social media channels as needed
  • Prepare and present monthly reports on social media marketing KPIs & efforts
  • Develop and manage social influencer campaigns
  • Develop relationships and collaborate with influencers and content creators to deliver collaborative content
  • Manage and facilitate social media communities by responding to comments on posts and developing conversations
  • Monitor day-to-day social media chatter and sentiment analysis towards the brand.
  • Ensure quick and effective resolutions to negative conversations on social media channels
  • Build and grow our community.
Required Knowledge & Skills:
  • Proven work experience in social media marketing that has delivered results by way of reach, engagement and conversion
  • At least 5 years of experience with social media marketing that includes planning and managing content for social channels at a brand or with an agency
  • Deep knowledge of social platforms
  • A keen interest and understanding of current trends across social
  • Analytic understanding and skill. Must know how to track metrics and break down the numbers into actionable insights
  • Ability to evangelise and set strong agendas, to innovate and manage conflict resolution is a must
  • Creative brainstormer capable of generating big ideas
  • The willingness to work and deliver at a strategic as well as executional level
  • Excellent written and verbal communication skills.
No of Openings: 1
Level: Manager
Experience: 5-8 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: Astrotalk

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