Overview

VIAPROM TECHNOLOGIES IS a flagship Data &Analytics Services and Consulting company of IPROM GROUP.VIAPROM helps in building smart intelligent enterprise leveraging the power of Analytics and Technology. At VIAPROM our focus is on achieving distinction by delivering value-driven Data Science Services enabled with technology. Our systematic investments in creating Intellectual Property, nurturing talent and building knowledge capital for specific industry sectors like Consumer Goods and Retail, Banking-Financial Services & Insurance, Telecom, Media, Pharma & Healthcare and Energy and help our clients maximize their returns on their investments.

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Roles & Responsibilities:
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Required Knowledge & Skills:
  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
No of Openings: 1
Level: Manager
Experience: 5-8 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: Chaithra KS Director - HR & Operations at Viaprom Technologies
Contact Company: Viaprom Technologies

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