KLAY Schools are a chain of high-end preparatory schools catering to preschoolers and providing day care and after school services. KLAY schools are set up by Founding Years – A multi platform education services organization. KLAY the Best Play School in India caters to an age group of 1-10 years. Parents choose our school because of the high quality of teaching, education, infrastructure and resources that we provide – enabling our children to cope and succeed in the 21st century. They also choose KLAY because we are the Best Play School in India and believe that the school is a community of parents and they also have a say in how their children are educated and cared for.
Roles & Responsibilities:
- Create Strategies that drive online traffic to our website.
- Drive Lead Generation through Optimized spends on the Digital Space.
- Create Marketing Campaigns with a choice of Digital Options that targets the TG and generates Leads.
- Create strategies analyzing the reports that Track Conversions and spends.
- Manage Art and copywriting professionals.
- Improve the user experience and Manage the periodically to stay relevant, rich in content that drives traffic.
- Manage all the social Media handles.
- Partner with Sales, Marketing and Digital Vendors to increase marketing results.
- Manage the budgets of Digital Marketing and optimize the cost per lead and cost per acquisition.
Reports to: Head - Marketing
Required Knowledge & Skills:
Preferred in the Candidate
- Proactive Approach.
- Result Oriented Approach.
- Decision making capabilities.
- Execution capabilities.
- Ability to balance the Execution mindset with Consumer Mindset.
Skills needed :
- Marketing acumen.
- Digital Marketing Expertise.
- Ability to understand the overall Business.
- Collaboration skills.
- Analytical and Insights oriented approach.
- Cost Optimization.
- Staying relevant.
- Social Media Management Skills.
Benefits & Perks: