Overview

ImpactGuru, India’s leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses – be it cancer, transplant, accident, or any medical emergency. ImpactGuru.com has already helped mobilize Rs 150 cr/US$20mm via crowdfunding along with its partners.

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Roles & Responsibilities:
  • Knowledge of, or drive to learn the ins and outs Search, Social and Native
  • Find new and effective paid marketing channels
  • Executing tests and strategic plans end-to-end
  • Reporting, analyzing and providing actionable insights for internal teams
  • Create / optimize landing pages for conversion
  • Track, report, and analyze website analytics and campaigns
  • Increase Traffic, and Conversions
  • Increase the number of Fundraising Campaigns on the Website
  • Keep a track of various Audiences and their performance
  • Generate Lead Acquisition
  • ROI Driven Paid Customer Acquisition
Required Knowledge & Skills:
  • Should be currently or previously pursuing a degree in business or marketing
  • Experience- 3-8 years in Digital Marketing
  • Should be very conversant with Facebook Ads, Google Adwords, Taboola & Columbia native advertising
  • Excellent communication skills, both oral and written
  • Excellent interpersonal and presentation skill
  • Logical, analytical thinking skills
  • Knowledge of and ability to use various research tools
  • Organized and excellent interpersonal and writing skills
  • Good with all bidding strategies PPC, CPA etc
  • Deep understanding of Audience Behaviour and Audience reception
No of Openings: 1
Level: Manager
Experience: 3-8 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR Executive at Impact Guru
Contact Company: ImpactGuru Technology

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