Overview

This individual will report into the head of PPC. This position will work as part of a cross functional team made up of marketing, web and technology teams. The individual will be responsible for conceptualizing, planning and implementing online/digital marketing strategies for our clients.

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Roles & Responsibilities:
  • Drive campaign management service quality, client retention & growth
  • Use of data and analytics to deliver marketing efficiencies
  • Lead a team of analysts to develop and execute the online marketing strategy for our clients, spanning across – Search Engine Marketing, Display Marketing, Remarketing and Facebook Marketing
  • Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment
  • Manage & build strong team with best in class online marketing competencies, skills & experience sets.
  • Support new business opportunity development
  • Understand client challenges around driving traffic, customer acquisitions and/or revenue & map their business requirements to our solutions and services in paid channel marketing domain.
  • Work closely with business development and central response team on proposals, RFP and pitches to support the end-to-end sales cycle
  • Liaise with internal stakeholders and SMEs for discussion and brainstorming to shape the overall response
  • Benchmark digital readiness of client marketing programs with competitors/ industry to identify gaps and opportunity areas on paid channels
Required Knowledge & Skills:
  • 4 to 6 years of hands-on experience in digital marketing
  • Search Engine Marketing – Should have a very high level of proficiency. AdWords Certification is a bonus.
  • Display Marketing, Social Marketing – Preferred but not required.
  • Proficiency with AdWords Editor, Google Analytics and Adobe Omniture.
  • Experience in campaign management.
  • Strong analytical skills, numerical skills and a good knowledge of Excel
  • Crisis Management – Able to handle ad-hoc issues effectively.

PROFILE

  • Overall 4-5 years of work experience and 2-3 years of relevant experience
  • Previous experience working for digital marketing agencies or consulting outfits in a similar position would be a strong advantage
  • Hands-on knowledge of campaign management tools like Adwords, Facebook, DSP or any similar certification
No of Openings: 2
Level: Senior
Experience: 4 - 7 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: Jiya Jacob
Contact Company: IQuanti (India)

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