Overview

Do you want to provide every woman the choice to choose her size & her style when she buys clothes? Would you like to make fashion more democratic, more inclusive & more sustainable? If so, we would like to talk to you.

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Roles & Responsibilities:
  • Deliver targets on new customer acquisition and customer acquisition cost by creating media plan for Google ecosystem.
  • Manage an eight-digit advertising budget and deliver to very strong ROAS expectations.
  • Own the strategy, execution, and optimization of all campaigns across Google ads, including YouTube, display, search, discovery and shopping ads.
  • Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale.
  • Measure outputs against internal and external measures and deliver continuous improvement.
  • Identify assets needed for each campaign/initiative and communicate to relevant team(s) in a timely manner for on-time delivery and launch; build work backs to support each deliverable.
  • Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement.
  • Present to senior leadership regularly to update on key metrics and progress to goals and competitive analyses
Required Knowledge & Skills:

(A) Minimum Requirements :

  • 3+ years of professional non-internship media management experience on Google ads ecosystem including Google shopping, display ads, search ads, YouTube and discovery ads.
  • Proven track record of delivering strong RoAS on eight-digit advertising budget.
  • Experience building, executing and scaling marketing programs on Google ads platform.
  • Experience using data and metrics to measure impact and determine improvements.
  • Experience owning creative input, development and execution from concept to completion.
  • Exceptional verbal and written communication skills.
  • Bachelor's degree or equivalent experience.

(B) Preferred Qualifications :

  • Experience in managing end-to-end media mix including social, programmatic and other channels such as OTT and digital audio.
    • Social : Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
    • Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
    • Connected TV/OTT (Roku, Hulu, etc.)
    • Digital Audio (Spotify, Pandora, etc.)
    • Experience in SEO is a plus.
    • Post graduation degree in management.

You'll succeed in this role if :

  • You live for today's digital & mobile consumer, driven, and hungry to succeed, always looking to learn more.
  • You are passionate about performance DTC marketing, and growth marketing in general.
  • You have a strong desire to work in an entrepreneurial company and drive immediate results.
  • You have an ability to think strategically and operationally.

You can find more information about eShakti: https://www.eshakti.com. Seniority : Associate   SCREENING QUESTIONS (wherever applicable, please insert these screen questions): 1. Do you have 2+ years of experience running Google campaigns directly ? 2. Which Google platform(s) do you have experience in ? 3. Have you directly handled a monthly ad budget greater than INR 50 lakhs ? 4. Do you have 1+ years of experience running Facebook & Instagram campaigns directly ? 5. Do you have a master's degree ?

No of Openings: 1
Level: Associate
Experience: 2-5 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Chandra Head HR at eShakti.com Pvt Ltd
Contact Company: eShakti.com

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