Google/Facebook Adwords/Pay Per Click Executive

Overview

We are looking for a highly motivated and enthusiastic Digital Marketing Executive across diverse Digital Marketing

Tagged as: Bing Ads, Digital Marketing, Facebook Marketing, Google Ads, Instagram Marketing, Keyword Optimization, Keyword Research, Landing Page Optimization, LinkedIn Marketing, Paid Marketing, Paid Social Manager, Paid Social Specialist, PPC Campaign, Social Media Campaign, Twitter Marketing

Roles & Responsibilities:

• Analyze Campaign Requirements
• Create Campaign Strategy
• Identify the Right Targeting Methods
• Prepare Ad Content and Creatives
• Setup Landing Pages
• Setup Campaign
• Optimize Campaigns
• Generate and Share Reports
• Responsible for handling PPC, CPC and CPA Marketing campaigns for customers. S/he should be able to easily recognize and endorse projects that can lead to the goals and progress of the company campaigns.
• Monitoring financial data
• Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.
• Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.
• Manage and retain keyword list updates.
• Provide ideas for a creative copywriting.
• Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client 's objectives.
• Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.
• Track and compare search results and search success through primary search channels.
• Familiar with Google Analytics and remarketing

Required Knowledge & Skills:

Please refer to the description above.