Overview

We are parents just like you. Our journey began when we, Ghazal and Varun, were expecting our first child. That’s the time we turned from a bungee jumping, pub hopping, carefree couple to basically a couple of safety wardens. Everything had to be safe, kosher & googled. When the morning sickness became a routine, we were shocked to find that there were no safer alternatives to pills and ended up having to struggle a lot.

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Roles & Responsibilities:
  • Social media campaign: end-to-end execution and planning - Hardcore FB Ads.
  • Driving awareness, demand, and acquisition through social media marketing channels
  • Optimize against key metrics including CTR, revenue lift, ROI, CPA and conversions
  • Analyze and report on performance metrics and set up test plans to improve the campaign performance.
  • Should not majorly worked on lead generation campaigns but has worked on conversion/purchase optimized campaigns.
  • Should have handled budget of max 70Lacs to 1Cr in a month.
  • Should have handled conversions.
  • Work towards month on month increment while maintain the channel efficiency.
  • Work with content writers to develop compelling messaging across platforms.
  • Work with designers to ideate and develop relevant creative to increase the CTR numbers.
  • Building experiments and tests basis hypothesis (creative, audience and content)
Required Knowledge & Skills:
  • Experience in building and managing acquisition and remarketing campaigns
  • Excellent communication and presentation skills
No of Openings: 1
Level: Manager
Experience: 2-5 yrs
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed

Recruiter Name: Sushmita Singh HR at Mamaearth
Contact Company: Mamaearth
Email: career@mamaearth.in

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