Overview

Great Learning is an ed-tech company that offers programs in career critical competencies such as Analytics, Data Science, Big Data, Machine Learning, Artificial Intelligence, Cloud Computing, DevOps, Full Stack Development and more.

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Roles & Responsibilities:
  • Research on what content is performing well on Youtube as well as other platforms, in order to strategise on the content requirement.
  • Collaborate with the internal content team to ensure a continuous pipeline of content as per programming. Managing the content release on Youtube in consultation with Stakeholders.
  • Develop data-driven recommendations, organise and analyse data to form actionable plans and create KPIs to measure progress
  • Audit existing channels to uncover short and long-term recommendations to improve audience engagement and growth metrics.
  • Lead creation of recurring reports on the impact of rollout and optimisation efforts against established benchmarks.
  • Oversee all written editorial across all videos, channel home-page, community and any off-site blogging/promotion to ensure consistently excellent standards.
  • Work on optimisation of channel and video content viz. Titles, tags, descriptions, playlist, thumbnails, homepage, etc.
  • Develop creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.
  • Use SEO/SMM tools and learning to grow the channel organically.
Required Knowledge & Skills:
  • 2+ years of experience in content marketing and Youtube growth
  • Experience using SEO/SMM Tools like Youtube Analytics, Google Analytics, VidIQ, Tubebuddy, etc.
  • Extensive experience working within the YouTube CMS and with YouTube/Google analytics.
  • In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time).
  • Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens).
  • Ability to keep up with ever-changing YouTube ecosystem and new features
  • Successful track record of conceptualizing and developing benchmarks, KPIs and ability to report insights and KPIs on a weekly basis.
  • Cross-platform Video SEO knowledge and experience.
  • Exceptional organizational and follow-through skills, attention to detail and deadlines.
  • Team Management experience.
  • Self-starter with a strong work ethic and determination to accomplish goals.
  • Demonstrate the ability to multi-task in a fast-paced, collaborative environment.
  • Knowledge of E-learning/Ed-Tech industry preferred.
  • Good communication and writing skills in English.

 

No of Openings: 1
Level: Senior
Experience: 1-3 yrs
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Priyanka Asthana HR at Great Learning
Contact Company: Great Learning

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