Overview

We are a leading branding and digital marketing company based in Kolkata, providing 360-degree creative digital marketing, branding & advertising solutions to the clients all over India since its inception. We serve brands across industries, product categories, and brand challenges and offer a comprehensive portfolio of branding, digital marketing, and design services.

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Roles & Responsibilities:
  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in SEO campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Research and implement search engine optimization recommendations
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices
  • Work with editorial and marketing teams to drive SEO in content creation
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

 

Required Knowledge & Skills:
  • Proven SEO experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics,, Web Trends)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints along with WordPress
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
No of Openings: 1
Level: Executive
Experience: 2-5 yrs
UG: Any Graduate in Any Specialisation
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed

Recruiter Name: Rupa Jaiswal-HR & Admin at Promotedge Global Services
Contact Company: Promotedge Global Services

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