Overview

We are looking for a passionate and experienced SR. Email Marketing Specialist to join our team! In this role, you will collaborate with different departments on the creation and release of a variety of simultaneously running campaigns and orchestrate all operational and tactical email marketing activities to align with the Marketing teams annual goals.

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Roles & Responsibilities:
  • Additionally, you will be responsible for planning and developing our overall email marketing strategy & execution, ensuring that the business goals are met.
  • Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling and implementation
  • Perform database segmentation, identify target audiences, create email lists, purge non deliverable addresses, opt-outs and recipients unlikely to engage
  • Ensure that email creative is visually compelling and on-brand, with appropriate communication
  • Manage CRM and other marketing tools to ensure that actions taken on emails (form Submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc.
  • Track, analyze and report metrics of email campaign performance and provide recommendations for improvement
  • Use UTM tracking & review email heatmaps for improved email performance
  • Create and maintain email marketing calendar
  • Work with internal teams to make sure content is relevant and meaningful
  • Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over-emailing
  • Ensure we keep our email sender score/domain authority within recommended levels
  • Create and implement email policies and best practices
  • Implement automated nurture and drip campaigns to keep subscribers engaged
  • Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion
Required Knowledge & Skills:

Please refer to the description above.

No of Openings: 1
Level: Executive
Experience: 3-6 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Rajesh Singh Charan Hiring Manager at Tutree India Technology Pvt. Ltd.
Contact Company: Tutree India Technology

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