Overview

We are looking for a talented Email marketing Specialist to take the lead with our email marketing strategies. Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.

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Roles & Responsibilities:
  • Create email marketing campaigns to promote products or services.
  • Ensure marketing messages are conveyed clearly and delivered properly to prospects.
  • Ensure messages are sent in proper form and template.
  • Proofread emails for clarity, grammar, and spelling.
  • Develop a personalization strategy.
  • Include specific graphics, incentives, and detailed descriptions.
  • Review messages for brevity.
  • Send messages to those who have opted in for messages.
  • Create database of emails for lead generation.
  • Follow up on interested respondents.
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices
  • Track and analyze direct and interactive marketing campaigns.
  • Use statistical analysis and reports to create campaigns.
  • Coordinate and monitor the maintenance, integrity, and security of several databases.
  • Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor
Required Knowledge & Skills:
  • Proven work experience as an Email marketing manager or Digital marketing specialist
  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Strong project management skills
  • BSc degree in Marketing or relevant field
No of Openings: 1
Level: Senior
Experience: 1 - 2 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed

Recruiter Name: HR
Contact Company: Paradiso Solutions

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