Overview

Industrybuying is looking for a smart, highly analytical & creative email marketing professional. The ideal candidate must be on top of the latest email marketing trends and will be responsible for developing end to end email marketing road-map and strategies.

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Roles & Responsibilities:
  • Create email marketing campaigns, Events, HTML Emails and landing pages to promote products or services.
  • Ensure marketing message is conveyed clearly and delivered properly to prospects.
  • Ensure messages are sent in proper form, template and are mobile friendly.
  • Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database.
  • Proofread emails for clarity, grammar, and spelling.
  • Develop a personalization strategy which include specific graphics, incentives and detailed descriptions.
  • Create database of emails for lead generation, Follow up on interested respondents.
  • Purge non-deliverable email addresses and opt-outs, include persuasive 'call-to-actions' in advertisements and promotions.
  • Track and analyze direct and interactive marketing campaigns.
  • Use statistical analysis and reports to create campaign.
  • Drawing up email campaign reporting to benchmark and measure success.
  • Know the Warm-up strategy and other Set-up requirements for email marketing.
Required Knowledge & Skills:
  • The incumbent should have done email marketing on a scale of 5,00,000 to 1M emails daily.
  • Must be number-driven and ensures best open, click, bounce, spam rates through experiments and data analysis.
  • Must pay attention to A/B testing details, and their results and should be able to prioritize and execute tasks simultaneously.
  • Hands-on experience on HTML, Javascript and Content Management Systems.
  • Strong analytical mindset and hands-on execution skills.
  • Familiarity with analytical and database tools.
  • An ability to work under tight deadlines.
  • Understanding of SendGrid, Netcore & Mailchimp will be preferred.
No of Openings: 1
Level: Senior
Experience: 2 - 4 years
UG: Any Graduate - Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: Industrybuying

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