Industrybuying is looking for a smart, highly analytical & creative email marketing professional. The ideal candidate must be on top of the latest email marketing trends and will be responsible for developing end to end email marketing road-map and strategies.
Roles & Responsibilities:
- Create email marketing campaigns, Events, HTML Emails and landing pages to promote products or services.
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
- Ensure messages are sent in proper form, template and are mobile friendly.
- Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database.
- Proofread emails for clarity, grammar, and spelling.
- Develop a personalization strategy which include specific graphics, incentives and detailed descriptions.
- Create database of emails for lead generation, Follow up on interested respondents.
- Purge non-deliverable email addresses and opt-outs, include persuasive 'call-to-actions' in advertisements and promotions.
- Track and analyze direct and interactive marketing campaigns.
- Use statistical analysis and reports to create campaign.
- Drawing up email campaign reporting to benchmark and measure success.
- Know the Warm-up strategy and other Set-up requirements for email marketing.
Required Knowledge & Skills:
- The incumbent should have done email marketing on a scale of 5,00,000 to 1M emails daily.
- Must be number-driven and ensures best open, click, bounce, spam rates through experiments and data analysis.
- Must pay attention to A/B testing details, and their results and should be able to prioritize and execute tasks simultaneously.
- Strong analytical mindset and hands-on execution skills.
- Familiarity with analytical and database tools.
- An ability to work under tight deadlines.
- Understanding of SendGrid, Netcore & Mailchimp will be preferred.
Benefits & Perks:
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