Exito is a business solutions company which constructs tailor made solutions and content by designing a platform that would provide new business opportunities and business solutions to our clients. We use the innovative mergence of entertainment and business through research and analysis to create congresses, forums, exhibitions and conferences to inform world markets and be the meeting point for the world’s buyers and sellers.
We create authoritative content delivered through market leading brands, enabling our customers to find the essential data, analysis & commentary to support their decisions. Our purpose is to design the newest & edgiest business platforms that would create business opportunities & give our clients better business solutions
Roles & Responsibilities:
- Responsible for creating and executing email marketing strategy for B2B Business platforms.
- Determines the target audience, devises campaigns, monitors analytics to give smarter, data-driven insights.
- Manage and build the overall email marketing strategy
- Create smart email lists and campaigns
- Create and design various CTAs
- Test every campaign's success
- Determine the KPIs of email marketing
- Present reports on a weekly basis
- Work with the sales team to understand requirements
- Work on marketing automation and re-targeting for personalized and long-term customer relationship
- Analyze data to get smart insights and suggest improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Past experience with email marketing automation tools
Required Knowledge & Skills:
- Has a solid understanding of Customer segmentation, Account-based marketing, and marketing automation.
Benefits & Perks:
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