Email Marketing Role

Overview

Founded in April 2007, Bajaj Finserv is the financial arm of the Bajaj group. We believe in a simple philosophy to never settle for good and go for great. This reflects in our extensive product portfolio that spans across 3 broad categories- lending, insurance and wealth advisory. With 24 products spread across 12 product lines, we’re one of the fastest growing and most diversified NBFCs in India. Our footprint spans the length and breadth of India.

Tagged as: A/B Testing, Campaign Management, Digital Marketing, Email Marketing, Email Marketing Executive, Email Marketing Manager, Email Writing, Google Ads, Lead Generation, Marketing Campaigns, Marketing Strategy, Online Strategy, Pay Per Click, PPC Campaign, PPC Strategist

Roles & Responsibilities:

CAMPAIGN MANAGEMENT:

• Define and execute integrated digital marketing programs using technology platforms
• End to end ownership of each outbound (Email, Lemnisk, Search PPC, Social PPC) campaigns
• Manage and build overall email marketing strategy, create various email lists and setup campaigns on platforms such as Responsys and track KPIs
• Test (AB testing) every campaigns success and determine email marketing KPIs
• Develop a lead generation strategy through Email channel and execution

PERFORMANCE MARKETING :

• Run campaign optimization through rapid A/B testing and iteration by leveraging COEs within the function
• Leverage analytics and BI inputs to improve campaign efficiencies

CROSS FUNCTIONAL & CROSS-COE COLLABORATION:

• Collaborate with Centers of Excellence within and outside the function
• Work with Analytics & BI to leverage data and drive higher ROIs
• Work with Digital Capabilities COE to create new assets and enhance current asset outputs

Required Knowledge & Skills:

ESSENTIAL SKILLS:

• Direct Hands On experience of running digital marketing campaigns on Email, Search, App, Notifications, Social Media
• Comfort with marketing technology interface and abreast of latest mobile technologies

APTITUDE:

• Stretch, speed and agility
• Passionate about possibilities

EXPERIENCE:

• 3-4 years- digital marketing experience, with 1-2 years in directly managing campaign platforms & execution preferably in banking & financial services domain for mortgage and loan