We are looking for an experienced B2B marketing professional who has significant experience in email marketing and could develop and manage strategic marketing programs, support business objectives, lead acquisition, collaborate with product units, provide sales support, brand building and help business grow
Roles & Responsibilities:
- Lead the development and execution of email marketing campaigns with a focus on business impact.
- Develop and evolve segmentation strategies that deliver truly personalized marketing programs and enable exception customer experience.
- Develop email content from scratch and execute using email marketing tools
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. Be involved in day to day workflow allocation
- Develop and evaluate marketing strategies, based on knowledge of market characteristics.
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention.
- Maintain the repository for marketing assets and sales tools
- Cross Functional Interaction: Liaise with internal and external support teams (design, IT, vendors like PR, creative etc.)
Required Knowledge & Skills:
- Must Have: Graduate across any discipline, Post graduate preferred from a Tier-1 B School
- Knowledge / Work experience in tech industry. Previous experience around product marketing / sales must.
- Strong Business Acumen
- Ability to multi-task, research and analyze
- Ability to present ideas in user-friendly language
- Very strong communication skills
- Creative flair and enthusiasm for new ideas and concepts
- Understanding of marketing techniques online and offline
- Experience with designing & running digital campaigns.
- 2-4 years of experience into email and digital marketing, preferably with a tech company
Benefits & Perks:
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