Email Marketing Executive

Overview

Datamatics Business Solutions Ltd. (DBSL) is a pioneer in providing intelligent Business Process Management (iBPM) services. Our integrated offerings include; Database Solutions & B2B Marketing etc.

Tagged as: A/B Testing, Campaign Management, Demand Generation, Digital Marketing, Digital Strategy, Email Marketing, Email Marketing Executive, Email Marketing Manager, Email Writing, Growth Strategy, Lead Generation, Marketing Automation, Marketing Campaigns, Marketing Strategy, Social Media Strategist

Roles & Responsibilities:

• Managing Email Campaigns as per client specifications
• Need to drive healthy conversions of Clicks/Opens of the Emails
• Strong Awareness of IP reputation plan for email servers.
• Expertise in working on 3rd Party Email tools like Zoho/ Eloqua etc
• Realtime IP/Domain Blacklist checking and reporting
• Realtime Hard/Soft Bounce update in 3rd Party tools & internal tools
• Usage of Email authentication methods for better email deliverability

Required Knowledge & Skills:

• Need to be well versed with Email Marketing process & tools usage.
• A/B testing, Opt-In strategy
• Marketing Automation
• Expertise in reporting of Email Metrics ( Open Rate / Click Rate / Conversion Rate )
• SEO and Social Media Management
• Expertise in Email Deliverability, Campaign Strategies.
• Strong communication skills.
• Should be flexible with Night Shifts