We do it by serving as a point of connection between leading networks and advertisers across existing and the latest emerging online channels. And by serving both sides with latest tracking and quality assurance technology.
Roles & Responsibilities:
- Build graphical, content rich, interactive email campaigns using tools.
- Email rendering, linking and deliverability with multiple ISPs and troubleshoot any problems as they arise.
- Schedule, target and load multiple emails simultaneously.
- Coordinate email targeting, utilizing marketing database to run queries.
- Work with email service provider to help resolve creative, deliverability and reporting issues.
- Analyze and report on key email performance indicators (deliverability, list counts, unsubscribes, email response such as CTR, open rate and conversion).
- Identify opportunities for optimizing email performance results based on key performance indicators.
- Sound Knowledge on email/marketing creative, delivery, and optimization trends.
- Strategize and execute digital marketing campaigns across search, social, email marketing, and other digital channels .
- Monitoring campaign budget, delivery & performance to ensure all targets are met
Required Knowledge & Skills:
Please refer to the description above
Benefits & Perks: