Overview

We are looking for a talented Email Delivery Specialist to join our Marketing team. Your key responsibilities include running email marketing campaigns end-to-end, email marketing automation, managing email databases, and lead generation

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Roles & Responsibilities:
  • Identify the target audience, grow our email list and create email databases for lead generation
  • Design and implement direct email marketing campaigns. This includes (but is not limited to) designing email templates, building email lists, and more.
  • Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes
  • Collaborate with clients and colleagues to create dynamic, compelling content, as well as A/B or split-testing the effective of particular templates, Unique Value Propositions and Calls to Action to determine which generate the best response rates
  • Analyse the results of previous mailers and highlight key performance indicators
  • Maintain a database of customers who have opted to receive our correspondence
  • Distributing emails through the use of automation software and monitor and report on the utility of each campaign
  • Upgrade our email templates using graphics, personalization and advanced features
  • Manage a variety of visual assets such as digital display and interactive media (moving images, video, etc.), written content, HTML code and more
  • Report on sales revenue generated from email marketing efforts and follow up on interested respondents
  • Ensure emails follow industry standards and privacy policies
  • Troubleshoot deliverability issues and suggest methods for improvements
  • Use statistical analysis and reports to create automation campaigns
Required Knowledge & Skills:
  • Bachelors or Masters in marketing or related discipline
  • 8+ years of digital marketing, marketing analytics, or email marketing experience, preferably in a related industry
  • Experience in sales automation tools like Pardot, Marketo, Outreach preferred
  • Strong communication skills are written and oral
  • Ability to track, measure, and report on results of email marketing campaigns to determine ROI
  • Sufficient experience in marketing automation and content management systems
  • Excellent analytical skills and the ability to provide actionable insights from data
  • Skilled in problem-solving and project management
  • Self-starter with a history of pushing for deadline-driven results.
No of Openings: 1
Level: Senior
Experience: 8 - 13 years
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Deepa
Contact Company: Openmind E- Design

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