Overview

Dr. Vivek Bindra is the Founder & CEO of the most progressive organizations – Bada Business Pvt. Ltd that aims to Empower Indian Entrepreneurs to transform their Small Businesses into Big Businesses.

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Roles & Responsibilities:
  • Lead and support the implementation of our paid marketing strategies
  • Examine correlations between prospecting activities, revenue, and budget
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and Face Book console
  • Research and test partnerships with vendors/agency to expand our reach and/or lower cost-per-acquisition
  • Collaborate with sales & product teammates to maintain a consistent brand voice and message across all paid programs
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, and more), and content distribution and placement networks
  • Advanced knowledge of various Paid Media platforms including but not limited to Google, Bing, Facebook, LinkedIn, Twitter, and Youtube
  • Develop full-funnel channel recommendations with supporting logic
  • Monitor partners budgets across all paid media platforms
  • Analyze campaign performance/metrics to create monthly reports that recommend optimizations and provide insights
  • Translate strategic recommendations concerning digital experiences into actionable items
  • Increase performance and main KPIs per channel for each partner - while trying to lower cost-per-lead
  • Closely work with our channel partners and Business consultants with regards to digital supports and training
  • Get all necessary agreement / NDA in place with regards to vendors.
  • The audit is conducted in timely manners
  • CWN (Closely Watched Numbers) Reporting to Manager / Head Office on investment, performance of the campaign, conversion of campaign
  • Maintain standardization (profile) digital presence of partners across all digital touch points and review MOM.
  • Work cross-functionally with team members and Account Managers to execute comprehensive and well- rounded digital marketing strategies involving paid search, display, or organic content
  • Report on paid advertising campaigns based on their Key Performance Indicators and provide strategy and analysis to maximize campaign results and meet client goals
  • Communicates campaign performance internally, providing detailed updates on client progress to line manager and senior management team on request.

Empowerment :

  • Ideate batch for training, coordinate amongst the internal team for an effective training module
  • Need to training with 900 IBCs weekly once and monthly 4 times
  • Ability to deliver course material with full confidence and vigor for sessions ranging from 3 to 5 hours daily.
  • Effectively planning and scheduling training regularly.

 

 

Required Knowledge & Skills:

Please refer to the description above.

No of Openings: 1
Level: Executive
Experience: 8-10 yrs
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Ayesha Anwar HR at BADA Business Pvt Ltd
Contact Company: BADA Business

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