Velocitai Digital was founded with an intention to help existing brands who, despite a sizeable top-line and a healthy balance sheet, view themselves as hungry challengers and yet aspire to establish a sustainable direct engagement with their consumer base. This engagement in today’s time in the retail industry is known as Direct-To-Consumer.
Roles & Responsibilities:
- Thorough understanding of Google Core updates and changes required to accelerate ranking progression
- Demonstrated ability to correlate marketing strategy/decisions with SEO/SEM and SMO techniques and analytics data collated by marketing campaigns
- Expertise in Google Adword - Campaign management, ad group creation, bidding strategies, display advertising,dynamic remarketing, PLA Ads, Youtube Promotion, audience management
- Strong Hands on experience on Google Product ecosystem (Tag Manager, Google Ads, Analytics etc).
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Key Tools – Facebook Ads Manager, Google Analytics, HootSuite, HubSpot, Google Ads, AHREFS, SEMrush, Google Search Console, Google Insights, Ubersuggest
Required Knowledge & Skills:
- Excellent verbal & written communication skills
- Expertise in On/Off-page SEO, SEM, competitor analysis, keyword research
- Expertise in social media marketing – Facebook, Instagram,Twitter, Pinterest YouTube
- Certifications are a big advantage: Google Ads, Google Analytics
Benefits & Perks:
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