Overview

We are looking for a digital marketer interested in helping to build & execute a best-in-class paid search and display program. Thermo Fisher has an eye on becoming the leader in the digital marketing space. Our customers expect more from their online experience than ever before, and its our mission to exceed their expectations. As a paid search manager, youll be responsible for executing variety of campaigns across divisions and deliver on key business objectives. You will help coordinate and execute marketing campaigns leveraging a suite of digital marketing tools from Adobe, Google, Salesforce.com, Oracle and IBM.

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Roles & Responsibilities:
  • Plan, execute, monitor and optimize ad placements through paid campaigns
  • Paid campaigns include channels: Google paid search (SEM), display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.)
  • Responsible for executing and managing keyword research and content gap analyses and presenting findings on paid campaigns to stakeholders
  • Manage a large number of campaigns and budgets at the same time
  • Monitor program outcomes, budgets and competitive landscape
  • Collaborate across teams internally and with vendors, partners
  • Provide regular and ad-hoc reports
  • Assist in the development of online marketing forecasts and business cases to influence advertising decisions
  • Identify causes and solutions to issues or unexpected results
  • Stay up to date on new developments, trends and technologies in the search and display advertising space.
  • Integrate best practices
Required Knowledge & Skills:
  • Bachelors degree
  • 4 years minimum hands-on experience with the following criteria: Channel experience running SEM,
  • Display and Remarketing ads
  • Strong knowledge and understanding of software tools like Adobe Analytics, Adobe Advertising Cloud (AMO), Google AdWords, Google Analytics
  • Demonstrate the ability and willingness to work together as a team
  • Demonstrated track record of business results through paid channels
  • Ability to manage and prioritize a variety of projects
  • Strong analytical skills to make data-driven decisions
  • Advanced excel skills desired
  • Excellent writing & communication skills
No of Openings: 1
Level: Manager
Experience: 4 to 7 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: Thermo Fisher Scientific
Email: careers@thermofisher.com

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