Digital Marketing Specialist

Overview

Built on the Microsoft Azure platform, supported by a gamut of cutting-edge cloud services, our Contract Lifecycle, and Discovery products have successfully enabled several mid-sized to large, global organizations tackle today’s contract management challenges. The eContracts platform is scalable and flexible to support thousands of sell-side (customer), buy-side (vendor), legal and commercial agreements and is the only CLM product any enterprise would need. Further, with our multiple product editions, services, a wide choice of add-ons, integrations and pre-configured industry accelerators we can configure the solution package to precisely meet your contract management goals.

Tagged as: A/B Testing, Digital Marketing, Digital Marketing Specialist, Email Marketing, Facebook Marketing, Google Ads, Google Analytics, Landing Page Optimization, Pay Per Click, PPC Campaign, Search Engine Marketing, Search Engine Optimization, SMM, Social Media, Webmaster Tools

Roles & Responsibilities:

• Implement and manage Search Engine Optimization (SEO) activities
• Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development, and other SEO related activities
• Strong analytical skills with the ability to solve complex problems.
• Responsible for B2B Lead generation by utilizing all online marketing channels.
• Monitor and report on metrics such as page ranking, the effectiveness of site optimization, etc.
• Stay up to date on the latest Google Algorithm, SEO, PPC strategies and technologies and assist in improving solution offerings.
• Experience in SlideShare Campaign & Other business Directories.
• Ability to write ad copy and optimize through A/B testing.
• Track and update traffic patterns through PPC or cost per click, as well as AdWords Management.
• Managing Google-Banner Ads, Paid Search Campaigns; setting up and optimizing Paid Search/PPC campaigns
• Landing Page Optimization.
• Monitor our social channels that include Twitter, Facebook, LinkedIn, and YouTube, etc.
• Manage Social Media marketing campaigns and day-to-day activities.
• Create and manage promotions and Social ad campaigns.
• Monitor trends in Social Media tools, applications, channels, design, and strategy.
• Identify, follow and engage influences.

Required Knowledge & Skills:

• Should have 3-5 years experience in the successful execution of digital marketing campaigns (PPC, SEO, SMM, Email Marketing) in the IT space
• Should be able to implement campaigns on approved marketing strategies, plans, and objectives for Optimus BT product Suite.
• Should be able to monitor and continuously improve on ongoing marketing campaigns such as organic SEO and paid search engine marketing activities
• Should be experienced in Online Analytic's (Google Analytic's, Trends, Webmaster Tools, Website Optimizer, Keyword Tool, URL Builder) and able to track and report on key metrics
• Experience in Software product based company is an added advantage