Overview

The Digital Marketing Specialist is responsible for the development, execution and measurement of a wide range of integrated campaigns to support our sales revenue objectives.
We are looking for someone who is resilient and able to deal with a standalone role. You will have support from the team, but there is an expectation that you will thrive in situations which require you to ‘think for yourself.

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Roles & Responsibilities:
  • You will be responsible for end-to-end marketing campaign management and execution including:
  • Email marketing and marketing automation (campaign execution and management),
  • Content marketing (production and coordination),
  • Social media marketing (Facebook, Twitter, LinkedIn, Google+, Instagram Advertising)
  • Online campaigns - SEO, SEM (Google Adwords, Bing Ads)
  • Web analysis (Google Analytics)
  • Graphic designing (Adobe Photoshop, Illustrator)
  • Copywriting and Reporting.
  • The successful candidate will have strong project management and technical skills, and be experienced in Salesforce, email marketing and marketing automation tools.

Responsibilities

  • Perform day-to-day campaign activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of nurture, perpetual and rapid response.
  • Develop and manage tactical campaign plan and calendar.
  • Employ testing and tracking tools using A/B testing and leveraging services such as Google analytics to improve e-mail and web marketing results.
  • Produce and manage content for newsletters, social media and ads.
  • Creative concept development and copywriting.
  • Set up and manage online campaigns and advertising (SEO, SEM - Google Adwords, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads).
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution.
  • Track performance data from campaigns to measure success and incorporate learnings in future campaigns.
  • Provide regular reporting and insights to relevant stakeholders on campaign effectiveness.
  • Collaborate closely with inside sales and regional marketing to ensure sales targets are met.
  • Stay abreast of digital and direct marketing best practices.
Required Knowledge & Skills:

Your Personal Attributes:

  • Innovative thinking;
  • Excellent attention to detail;
  • A friendly and approachable attitude; • Work well in teams and independently; • Excellent problem-solving capabilities; • Consistently proactive; • Trustworthy and amicable; • Good organisational skills and; • Good written and communication skills

Required Skills & Experience

  • Tertiary qualifications in marketing or similar
  • Proven experience in B2C or B2B
  • Experience with email marketing automation technology, social media platforms - Facebook, Twitter,
  • LinkedIn, Instagram, Google AdWords, Bing Ads, Google Analytics, and Word Press.
  • Excellent graphic designing skills
  • Proficiency in database marketing including list segmentation, list manipulation and data hygiene
  • Strong written and verbal communications skills Strong content writing skills
  • Strong stakeholder management skills
  • Creative copywriting
  • Resourceful with ability to seek solutions and suggest resolutions

What’s included

Work directly with Australian based company • Fun loving, friendly, playful and competitive office culture • Competitive base salary • Excellent opportunity for advancement and career progression

No of Openings: 1
Level: Executive
Experience: 4 - 7 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate - Any Specialization
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed

Recruiter Name: HR
Contact Company: Kozmo Services

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