Thyrocare Technologies Limited is India’s first fully automated diagnostic laboratory with a focus on providing quality at affordable costs to laboratories and hospitals.
Roles & Responsibilities:
- Devising strategies to drive online traffic to the company website.
- Tracking conversation rates and making improvements to the website.
- Developing and managing digital marketing campaigns.
- Utilizing a range of techniques including paid search, SEO, PPC, SEM, ORM & SMO.
- Overseeing the social media strategy for the Company.
- Managing Online brand and service campaigns to raise brand awareness.
- Improving the usability, design, content and conversion of the Company website.
- Responsibility for planning budgetary control of all digital marketing.
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the Company at the forefront of development in digital marketing.
Required Knowledge & Skills:
- Excellent written and verbal communication skills are essential
- Should have prior experience of managing a team.
- Degree in digital marketing or a related field
- Passion for understanding the healthcare market and reaching out to the target audience in a planned manner.
- Strong analytical skills partnered with a creative mind
Benefits & Perks:
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