Overview

Looking for a self-motivated individual with 2+ years of experience in Digital Marketing who will closely work with our Sales & Marketing Team and Director. The candidate is expected to drive Thence’s growth by developing and executing full-funnel digital marketing strategies to drive traffic & qualified leads.

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Roles & Responsibilities:
  • Define, develop and optimize digital solutions to meet our goals and KPIs.
  • Develop a campaign strategy and direct optimization, including messaging, audience targeting, etc.
  • Optimize campaigns, ads, landing pages, A/B tests, commerce flows when possible.
  • Keywords research to inform SEO and SEM,SEO audits, benchmark reporting and commendations.
  • Execute campaigns on all paid media channels including Google Ads (Search, Display, YouTube), Facebook, LinkedIn and Twitter.
  • Campaign reporting, insights and recommendations.
  • Monitor and track all campaign tactics by medium and source, including phone tracking analytics, and develop reports, insights and recommendations to populate campaign dashboards.
  • Manage vendors that execute our media strategy.
  • Actively monitor and leverage industry trends, best practices and web performance analytics to recommend innovative, results-oriented digital projects and programs.
  • Should be able to perform customer-target research, channel-audience research, keyword research, Ad copywriting, & landing page optimization.
  • Good analytical skills with an ability to drive meaningful actions from large data sets
  • Conduct site audits, competitor analysis, and keyword research to better position Thence within our competitive markets.
  • Monitor rankings in Google SERPs using data from Google Analytics.
Required Knowledge & Skills:

Skills Required

  • Frugal and Growth hacking mindset and ability to set goals and developing a plan to achieve them
  • Experience with SEO and associated tools know-how - Google Analytics, SemRush, Ahref and others.
  • Experience with digital advertising - SEM, SMM (PPC, CPA, CPC campaigns)
  • Experience with email marketing, lead nurturing, marketing automation, analytics and associated tools (e.g., MailChimp, Campaign Monitor, etc).
  • Experience with other marketing tools, framework and automation (A/B testing/ Zapier automation, etc,.)

Qualification/Experience Required

The ideal candidate will be an inspiring and confident team player with:

  • 2+years of Digital Marketing experience (ideally in UX, IT, Design/Communication).
  • Relevant certifications a big plus.
  • Graduate/Postgraduate
No of Openings: 1
Level: Manager
Experience: 2-12 yrs
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Raji HR at Thence
Contact Company: Thence

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