The ThickShake Factory™ is a QSR Chain and India’s 1st Premium ThickShake Brand! Winner of Multiple Awards, the company is expanding Pan India to promote the category of specialty retailing of Shakes. We are creating and Organizing the Milkshakes segment in Retail. Founded in 2013, we have grown 15X. We currently operate multiple outlets across Hyderabad, Bangalore and Mumbai. We are poised to grow rapidly and striving to create India’s biggest Shakes Brand in the years to come.
Roles & Responsibilities:
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create and optimize different tasks.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Required Knowledge & Skills:
Please refer to the description above.
Benefits & Perks:
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