Overview

Dear Aspirant,

Greetings From Heritage Foods Ltd.

We have openings for the position of Digital Marketing (Manager / Sr. Manager)

Responsible for creating Brand Identity & building Brand Saliency amongst core target audience on social & digital media platforms. Strengthening Heritage’s brand association & awareness in the mind of consumers & shifting their buying preference towards Heritage’s products.

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Roles & Responsibilities:
  • Identifying core target audience in social & digital media platform commensurate with our offering
  • Identifying correct platforms were Heritage needs to be present in digital & social media space
  • Target consumer acquisition, maintenance & new consumer growth across platforms
  • Advertising the correct product on a platform based on a holistic understanding of the target consumer
  • Managing & Maximizing platform wise efficiency of spends based on the desired objective
  • Monitoring the performance metrics across platforms as per the objective
  • Preparing weekly, fortnightly & monthly brand performance report
  • Competition monitoring & preparing fortnightly & monthly report
  • Working with the agency on creative & content development
  • Ideating with agency & departmental head on an innovative campaign
  • Develop, implement and manage social media strategies and campaigns
  • Monitor SEO and user engagement and suggest content optimization
  • To improve site indexing, the organic website traffic, and increase the visibility of fortune content.
  • Establish a proper framework that is able to measure the effectiveness of SEO in increasing rankings and traffic on the websites.
  • Review web analytics and ad words campaigns on an ongoing basis and generate monthly reports regarding site traffic.
  • Effective coordination and compliance of all statutory requirements
Required Knowledge & Skills:

Please refer to the description above.

No of Openings: 1
Level: Senior
Experience: 5 - 10 years
UG: Any Postgraduate in Any Specialization,
PG: MBA/PGDM in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Ravi Shankar HR Executive at HERITAGE FOODS LIMITED
Contact Company: Heritage Foods

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