Overview

  • SLAY Coffee is one of the fastest-growing consumer brands in India with a vision to build a global brand coming out of India.
  • The brand currently has over 100+ coffee bars across the country in 6 cities and expected to double the footprint in the next 18-months.
  • SLAY is reimagining coffee in all possible ways with innovation ranging from unique products to newer distribution formats to crafting experiences leading to customer delight.
  • The brand’s values are deeply rooted in our obsession with customer delight, solving the toughest challenges through innovation and design-centric solutions and empowering our employees and teams to do the best work of their lives while having loads of fun.
  • Having completed the 1st anniversary, the brand is set for rapid growth over the next 2-3 years.

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Roles & Responsibilities:
  • Drive the customer Growth - Acquisition & Retention through digital marketing
  • Strong experience with driving growth on platforms including Facebook, Instagram, Google suite including Youtube and familiarity with emerging platforms including Tiktok, Snapchat etc.
  • Experience with driving own sales channel growth including driving App installations and business through Web, App and other own platforms
  • Grow the brand on the 3rd party sales channels with a key focus on improving funnels and cohorts
  • Conceptualise and execute campaigns to drive growth and brand awareness
  • Work with content & creative teams to craft campaigns for acquisition & growth
  • Bringing CAC down with a steady focus on quality user growth & retention
  • SEO, SEM, Affiliates, Display, Push Notifications, Mailers, In-app & web properties, Social Media and more
Required Knowledge & Skills:
  • Previous work experience 2+ years handling performance / digital marketing. Experience working with a high growth startup/brand would be strongly preferred.
No of Openings: 1
Level: Manager
Experience: 1-5 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:
  • Flexible hours and remote work options
  • Excellent medical coverage
  • Accelerated career development opportunities
  • Competitive compensation based on experience
  • Coffee on the house
  • Support causes that matter to you

If you like what you read, we would love to sit down and talk to you over a cup of SLAY Coffee 🙂

Recruiter Name: Noopur Shukla HR Executive at Dropkaffe Food and Beverages Pvt Ltd
Contact Company: SLAY Coffee

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