- SLAY Coffee is one of the fastest-growing consumer brands in India with a vision to build a global brand coming out of India.
- The brand currently has over 100+ coffee bars across the country in 6 cities and expected to double the footprint in the next 18-months.
- SLAY is reimagining coffee in all possible ways with innovation ranging from unique products to newer distribution formats to crafting experiences leading to customer delight.
- The brand’s values are deeply rooted in our obsession with customer delight, solving the toughest challenges through innovation and design-centric solutions and empowering our employees and teams to do the best work of their lives while having loads of fun.
- Having completed the 1st anniversary, the brand is set for rapid growth over the next 2-3 years.
Roles & Responsibilities:
- Drive the customer Growth - Acquisition & Retention through digital marketing
- Strong experience with driving growth on platforms including Facebook, Instagram, Google suite including Youtube and familiarity with emerging platforms including Tiktok, Snapchat etc.
- Experience with driving own sales channel growth including driving App installations and business through Web, App and other own platforms
- Grow the brand on the 3rd party sales channels with a key focus on improving funnels and cohorts
- Conceptualise and execute campaigns to drive growth and brand awareness
- Work with content & creative teams to craft campaigns for acquisition & growth
- Bringing CAC down with a steady focus on quality user growth & retention
- SEO, SEM, Affiliates, Display, Push Notifications, Mailers, In-app & web properties, Social Media and more
Required Knowledge & Skills:
- Previous work experience 2+ years handling performance / digital marketing. Experience working with a high growth startup/brand would be strongly preferred.
Benefits & Perks:
- Flexible hours and remote work options
- Excellent medical coverage
- Accelerated career development opportunities
- Competitive compensation based on experience
- Coffee on the house
- Support causes that matter to you
If you like what you read, we would love to sit down and talk to you over a cup of SLAY Coffee 🙂
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