Overview

We are looking for a digital marketing manager with a good hold on paid campaigns and understands the digital content landscape.

You will be responsible for ideation and execution of paid campaigns for generating leads for Simform.

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Roles & Responsibilities:
  • Develop and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Manage, review, and perform daily account responsibilities associated with Google AdWords, other social media platforms.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Optimize paid advertisements to drive targeted awareness, engagement and traffic across digital channels, including Social Media, AdWords, re-targeting, etc.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals.
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
  • Build and manage creation of marketing material for these campaigns such as landing pages, Ad copies, image, infographics etc.
  • Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Work with inhouse content writers and designers writers to create content
Required Knowledge & Skills:
  • Proven experience of at least 4 years in Search Engine Marketing (SEM) and Paid Search (PPC) and preferably 1-2 years in B2B technology service domain
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Knowledge of ranking factors and search engine algorithms
  • Experience in setting up and optimizing Google Adwords campaigns
  • In-depth experience with website analytics, Google Webmaster and SEO tools.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO/SEM/PPC

Skills :

  • Creative and Analytical skills, Problem Solving approach, Google analytics, Keyword analysis, SEO tools, GTM, Google Webmaster, PPC, Google Ads, SM Ads.
No of Openings: 1
Level: Manager
Experience: 4-6 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: Simform

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