Digital Marketing Manager

Overview

Silvermine Group, with offices in Manhattan Beach, CA and Bangalore, India, creates tools and platforms that integrate discovery of compelling content, engagement with like-minded communities, and purchase of compelling goods and services.

The Silvermine platform uses modular components that enables content verticals to seamlessly interact with a PCI compliant e-commerce horizontal layer to deliver integrated content, community, and commerce services to passionate fans.

Tagged as: Content Strategist, Digital Marketing, Digital Marketing Manager, Digital Marketing Specialist, Digital Strategy, Email Marketing, Email Marketing Manager, Growth Strategy, Lead Generation, Marketing Management, Marketing Manager, Marketing Strategy, Performance Optimization, Search Engine Marketing, Search Engine Optimization

Roles & Responsibilities:

Objective of the role :

• Partner with email, performance marketing, and content teams to design, test, and evolve lead nurturing tactics.
• Streamline content marketing and drafting plans for better engagement
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Daily and Monthly Responsibilities :

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-- facing communications, including print, digital, and video assets
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for the customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required Knowledge & Skills:

Please refer to the description above.