Overview

Silvermine Group, with offices in Manhattan Beach, CA and Bangalore, India, creates tools and platforms that integrate discovery of compelling content, engagement with like-minded communities, and purchase of compelling goods and services.

The Silvermine platform uses modular components that enables content verticals to seamlessly interact with a PCI compliant e-commerce horizontal layer to deliver integrated content, community, and commerce services to passionate fans.

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Roles & Responsibilities:

Objective of the role :

  • Partner with email, performance marketing, and content teams to design, test, and evolve lead nurturing tactics.
  • Streamline content marketing and drafting plans for better engagement
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Daily and Monthly Responsibilities :

  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-- facing communications, including print, digital, and video assets
  • Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for the customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Required Knowledge & Skills:

Please refer to the description above.

No of Openings: 1
Level: Manager
Experience: 4-6 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Asheel James HR Manager at Silvermine Group
Contact Company: Silvermine Group

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