Digital Marketing Manager (Singapore based Product Company)

Bengaluru, INDIA

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Roles & Responsibilities:
  • Planning, execution, and optimization of online strategies (including social media marketing strategies) to ensure a strong presence for our brand on online/digital platforms.
  • Overseeing social media strategies.
  • Achieving superior customer engagement and intimacy, app traffic, and revenue by strategically exploiting all aspects of the social media marketing road map
  • Strategies to increase app acquisition in a cost-effective manner.
  • Developing original content and suggesting creative ways to attract more customers and promote brands for all online platforms.
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
  • Staying up to date with trends (including knowledge of tools and software) in all social platforms ensuring maximum effectiveness.
  • Conduct all activities required for strong online presence including but not limited to SEO, SEM, SMM, Web Analytics, Email Marketing, mobile marketing and Inbound Marketing

Social Media Marketing Campaigns:

  • Develop and manage digital marketing campaigns/contests for FB, Twitter, LinkedIn - Develop and maintain YouTube channel as well as Pinterest account
  • Designing posts concepts to sustain readers' curiosity and create buzz around new products
  • Write and optimize content for social networking accounts such as Facebook, Twitter, LinkedIn, and other social media channels
  • Edit and post videos, podcasts, and audio content to online sites. Creating video/text ads for FB/other social accounts
  • Working closely with the graphic designing & content writing team for social media management.
  • Web and Social Media Analytics
  • Track and analyze website traffic flow and provide regular internal reports - Creating reports showcasing Web Analytics data and site evaluation
  • Social media analytics for all social media FB, Twitter, etc.
  • Attain key performance indicators such as increasing traffic, reducing the website bounce rate, increasing dwell time, or improving conversion
  • Measure ROI of all activities conducted online and improvise strategy as and when required
  • Search Engine Optimization and Website Management
  • Excellence in all kinds of search engine advertising such as display ads
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Fix any errors or bugs in online content
  • Email Marketing
  • Design email marketing campaigns and measure ROI
  • Experience managing App Services is compulsory.
Required Knowledge & Skills:


  • 3-7 years of performance app marketing experience and can work in unstructured environments.
  • You have a Bachelor's or Master's degree, preferably with a specialization in marketing.
  • Strong analytical skills; bias toward decision making based on data, and understand how to use complex customer and transaction data to inform acquisition and retention.
  • Tenacity and sense of urgency, ability to make things happen quickly with large, less nimble partners, and/or teams.
  • You are a self-starter and work independently and effectively with little oversight.


  • Start-up experience.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up to date on the latest trends and technologies in digital marketing.
No of Openings: 1
Level: Manager
Experience: 3-7 yrs
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:


  • Competitive salary
  • Flexible work hours and holidays policy
  • Open and collaborative work culture


Also, mention the following :

  • Current CTC :
  • Expected CTC :
  • Earliest joining period (In days) :
Recruiter Name: Tarun Manager at Pepper Cloud
Contact Company: Pepper Cloud

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