Overview

Responsible for managing the company’s Digital marketing initiatives. Uses market research and analysis to marketing strategy and planning.

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Roles & Responsibilities:
  • Planning digital marketing campaigns, including web, Adwords, SEO/SEM, email, social media and display advertising
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
  • Analyze websites and document changes required for SEO.
  • Monitor SEO results and manage projects to ensure continued high rankings.
  • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
  • Proactively make strategic PPC campaigns to drive advertising efficiencies and ROI improvement.
  • Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Optimize landing pages for search engine quality score.
  • Serve as liaison with paid search engine contacts.
Required Knowledge & Skills:
  • Minimum of 4/5 year of search engine optimization and pay-per click experience.
  • Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter.
  • Experience in email marketing and use of CRM.
  • Ability to perform research, analyze websites, document changes.
  • Ability to compile and analyze search data and metrics.
  • Web programming skills are a plus but not required.
  • Minimum of a Bachelor's degree preferred.
  • Strong oral and written communication skills.
  • Excellent analytical skills.
  • Outstanding customer service skills..
  • Great writing and speaking skills in English
  • Experience writing content for marketing purposes
  • A results-oriented attitude
No of Openings: 1
Level: Manager
Experience: 4 - 8 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:
  • Regular exposure to business stakeholders and executive management
  • Authority and scope to apply your expertise
  • High learning curve
  • Exposure to domestic as well as international work culture (Collaborating with the US Team as well)
Recruiter Name: HR
Contact Company: Paradiso Solutions

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