Overview

OYO is South Asia’s largest hotel chain, founded with a single mission at heart -to help people find their perfect space in every place. We partner with asset and home owners providing travelers and city dwellers 5500+ exclusive hotels across 160+ towns and 5+ countries. We are in the business not just to meet people’s expectations – we are here to exceed them.
Over the last five years, we at OYO, have invested in building strong capabilities in the acquisition, renovation, and upgradation of different forms of real estate. OYO’s new real estate businesses team is focused on strengthening existing capabilities and exploring newer business avenues which will play a key role in driving the next wave of growth at OYO.

Tagged as: , , , , , , , ,

Roles & Responsibilities:
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Collaborate with agencies and other vendor partners.

 

Online Marketing Analyst:

Responsibilities

  • Execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies
Required Knowledge & Skills:

Requirements for Digital Marketing Manager:

  • About 6 years of post MBA marketing experience including 2 years in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Requirements for Online Marketing Analyst:

  • About 2 to 8 years of proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience with A/B and multivariate experiments
No of Openings: 1
Level: Manager
Experience: 4 - 9 Years
UG: Any Graduate - Any Specialization
PG: MBA/PGDM - Any Specialization, Marketing
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: Ritesh
Contact Company: OYO Rooms

Before applying for this position you need to submit your online resume. Click the button below to continue.