GirnarSoft believes in innovation which reflects in the company’s investment across multiple domains in India including Auto, Telecom & e-Commerce. Of the investments made, www.CarDekho.com commands a special mention as it has become #1 ranked auto portal in India in terms of traffic and generates significantly high business.
Roles & Responsibilities:
- Plan and execute all digital marketing, including SEM(Google), Facebook Campaigns, emails, SMS and display advertising campaigns.
- Design, build and maintain Affiliate campaigns.
- Design and build Emails and Ads creatives.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Automate and manage day-to-days tasks.
- Build team to smoothed process and to deliver day to day task from the team with ease !
Required Knowledge & Skills:
- Bachelor science / engineering / computers / marketing or a related field With work experience in digital marketing industry of 7-10 years.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends, SimilarWeb).
- Experience in setting up and optimizing Google Adwords campaigns, Facebook ads.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Benefits & Perks: