Overview

GirnarSoft believes in innovation which reflects in the company’s investment across multiple domains in India including Auto, Telecom & e-Commerce. Of the investments made, www.CarDekho.com commands a special mention as it has become #1 ranked auto portal in India in terms of traffic and generates significantly high business.

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Roles & Responsibilities:
  • Plan and execute all digital marketing, including SEM(Google), Facebook Campaigns, emails, SMS and display advertising campaigns.
  • Design, build and maintain Affiliate campaigns.
  • Design and build Emails and Ads creatives.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Automate and manage day-to-days tasks.
  • Build team to smoothed process and to deliver day to day task from the team with ease !
Required Knowledge & Skills:
  • Bachelor science / engineering / computers / marketing or a related field With work experience in digital marketing industry of 7-10 years.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends, SimilarWeb).
  • Experience in setting up and optimizing Google Adwords campaigns, Facebook ads.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
No of Openings: 1
Level: Senior
Experience: 7 - 12 yrs
UG: Any Graduate - Any Specialization
PG: Any Postgraduate - Any Specialization
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: Pooja Purohit
Contact Company: Girnar Software

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