Overview

This person is responsible for developing, implementing and lead online campaigns and strategies to support and promote the AMP programs Marketing/Outreach activities. The person plays a major role in enhancing brand awareness and media planning within the digital space as well as driving website traffic, acquiring and retaining prospective candidates.

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Roles & Responsibilities:

The role comes with the following major responsibilities:

  • Lead the AMP AFA Digital Marketing Team
  • Drive User Retention, Engagement & Revenue using CRM channels.
  • Plan digital marketing campaigns, report generation and analytics
  • Strategies social media presence across all digital channels
  • Measure and report performance of various digital marketing campaigns; and assess effectiveness against goals
  • Identify trends, and optimize performance based on insights and media planning
  • Implementing automation, Chatbot and SEO
  • Collaborate with internal teams to achieve objectives
Required Knowledge & Skills:
  • Should have strong knowledge on majorly used Digital Marketing tools, Concepts and Strategies.
  • Hands-on experience with SEO, PPC, GDN, SEM, Branding, Email Marketing, SMS, Remarketing, Web Analytics, Organic Social Media, Website Management, Tag Management, CRM software, Video marketing.
  • Should have proven success designing and running conversion rate optimisation experiments, multi-variant testing in G Ads (PPC), Facebook, LinkedIn and Twitter.
  • Excellent verbal, written, and interpersonal communication skills--you will be working with other teams every day.
  • Excellent attention to detail, organisation skills, and articulate ideas clearly and concisely.
  • Should be working under pressure and agile situations.
  • An understanding about designing, branding building, UI and UX would be preferred.
  • Candidate should have a strong grip on the Education industry.
  • Having Adobe Experience Cloud knowledge is an added advantage.
  • Exceptional follow-through, personal drive, and the desire to make a difference
  • Positive attitude with a willingness to think out of the box and
  • Ability to adapt, switch gears, and thrive in a fast-paced environment.

EDUCATION :

  • Masters degree and/or Degree in Digital Marketing from a top tier institution
  • Degree in advertising, marketing, or other business-related field and certification in digital marketing (Google Certified Professional) is preferred.
  • SALARY : Upto 9 lakhs plus variable and other benefits.
No of Openings: 1
Level: Senior
Experience: 6-10 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Aniruddha Mookherjee HR at Indian School of Business
Contact Company: Indian School of Business
Email: careers_hyderabad@isb.edu

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