Digital Marketing Manager

Overview

This person is responsible for developing, implementing and lead online campaigns and strategies to support and promote the AMP programs Marketing/Outreach activities. The person plays a major role in enhancing brand awareness and media planning within the digital space as well as driving website traffic, acquiring and retaining prospective candidates.

Tagged as: Campaign Management, Digital Marketing, Digital Marketing Expert, Digital Marketing Manager, Digital Marketing Specialist, Google Analytics, Local SEO, Marketing Campaigns, Media Planning, Search Engine Marketing, Search Engine Optimization, SMS Marketing, Social Media Campaign, Webmaster Tools, WhatsApp Marketing

Roles & Responsibilities:

The role comes with the following major responsibilities:

• Lead the AMP AFA Digital Marketing Team
• Drive User Retention, Engagement & Revenue using CRM channels.
• Plan digital marketing campaigns, report generation and analytics
• Strategies social media presence across all digital channels
• Measure and report performance of various digital marketing campaigns; and assess effectiveness against goals
• Identify trends, and optimize performance based on insights and media planning
• Implementing automation, Chatbot and SEO
• Collaborate with internal teams to achieve objectives

Required Knowledge & Skills:

• Should have strong knowledge on majorly used Digital Marketing tools, Concepts and Strategies.
• Hands-on experience with SEO, PPC, GDN, SEM, Branding, Email Marketing, SMS, Remarketing, Web Analytics, Organic Social Media, Website Management, Tag Management, CRM software, Video marketing.
• Should have proven success designing and running conversion rate optimisation experiments, multi-variant testing in G Ads (PPC), Facebook, LinkedIn and Twitter.
• Excellent verbal, written, and interpersonal communication skills--you will be working with other teams every day.
• Excellent attention to detail, organisation skills, and articulate ideas clearly and concisely.
• Should be working under pressure and agile situations.
• An understanding about designing, branding building, UI and UX would be preferred.
• Candidate should have a strong grip on the Education industry.
• Having Adobe Experience Cloud knowledge is an added advantage.
• Exceptional follow-through, personal drive, and the desire to make a difference
• Positive attitude with a willingness to think out of the box and
• Ability to adapt, switch gears, and thrive in a fast-paced environment.

EDUCATION :

• Masters degree and/or Degree in Digital Marketing from a top tier institution
• Degree in advertising, marketing, or other business-related field and certification in digital marketing (Google Certified Professional) is preferred.
• SALARY : Upto 9 lakhs plus variable and other benefits.