Digital Marketing Manager

Overview

GetMyUni is a Times Internet-backed ed-tech startup disrupting the college admissions space in India. We are a social college search platform which empowers students with making the most important decision of their life – which college to join by giving them access to exhaustive college information, data points, a student is given ratings, reviews, forums, and a student connect platform.

We’re looking for a digital marketing professional with at least 2 years of experience in the domain of Adwords and SEM.

Tagged as: Campaign Management, Campaign Manager, Digital Marketing, Digital Marketing Manager, Digital Marketing Specialist, Google Ads, Google Analytics, Keyword Optimization, Marketing Campaigns, Pay Per Click, PPC Campaign, Search Engine Marketing, Search Engine Optimization, Search Engine Optimization Expert, SEM Specialist

Roles & Responsibilities:

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies across all mediums
• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns across various Advertising portals
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Understanding campaigns and creating relevant ads
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertising links and strategize the best plan ahead for the business

Required Knowledge & Skills:

• The Performance Marketing Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
• Proven SEM experience and success managing PPC campaigns across Google,well-versed in performance marketing, conversion, and online customer acquisition
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with website analytics tools (e.g Google Analytics, NetInsight, Omniture, WebTrends).
• Strong Analytical Skills And Experience Generating Campaign Performance Reports
• Candidates from Media Agency background would be preferred.