Genesis Training is a company aimed at making a difference in field of Campus Recruitment Training. Genesis is built on values such as innovation, transparency and co-existence. Knowledge transfer, follow-up and data analysis is our key differentiator and our unique selling point. Our data analysis not only highlights the participants or students key strengths but also on their areas of improvement. This representation of the data, we further believe, enables the learner to better plan their study schedule
Roles & Responsibilities:
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Provide creative ideas for content marketing and update website.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Measure performance of digital marketing efforts.
- Should be able to use engaging text, visual content to increase effectiveness post
- Responsible for customer satisfaction and business growth
- Creation and execution of SMS, WhatsApp and Email based marketing campaigns
- Performing competitive research to learn identify competitor's marketing strategy.
- Reviewing/writing necessary content for the website based on SEO guidelines.
# Only serious candidates with knowledge of Digital/Online marketing should apply.
Required Knowledge & Skills:
- Strong understanding of digital marketing channels, tactics, analytics, and reporting.
- Experience/exposure to Google AdWords Search or Display Advertising or Facebook Advertising is essential.
- Exposure to SEO or analytics tools such as Google Analytics, Keyword research tools or similar is essential.
- Basic knowledge WordPress Adobe Photoshop/image manipulation.
- Experience in creative writing, good command in written/spoken grammatically correct english.
- Up-to-date with latest trends and best practices in digital marketing.
- Background in running blog series, moderating user groups/forums, developing sticky user content is desired.
Benefits & Perks:
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