Overview

Infinitum ventures is a lifestyle commerce group focusing on wellness planning special occasion services & merchandise. A well funded group with strong product and service presence in online wedding management and sports education,

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Roles & Responsibilities:
  • Setting up site analytics, dashboard building, campaign tagging and campaign reporting
  • Identifying and developing metrics, benchmarks from performance dashboard to provide actionable insights
  • Developing models of customer behaviour such as response and buying patterns, market sizing, share of wallet and other opportunities
  • Design, publish and maintain analytical reports to ensure key customers and marketing information are available to cross-functional partners i.e. Sales, Marketing and other business units
  • Implement marketing processes and tools and ensure marketing projects- timelines are met
  • Driving performance marketing via SEO/SEM, PPC, Google Ad Words, Facebook Ads and Display
  • Analyze past financial and operational metrics e.g. seasonality, business leads and conversion rates of the sales pipeline for planning in marketing.
  • Plan and execute performance campaigns, social media marketing and display advertising campaigns, PPC campaigns, email marketing, SEO/SEM
  • Lead multiple digital marketing experiment and initiatives across channels like Google Ads, Facebook Ads, Instagram Story ads etc., with aggressive timelines and successfully execute on time and on budget
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs),
  • Regularly post, update and monitor all social media outlets (website, Facebook, Twitter, YouTube, other pages, sites, blogs).
Required Knowledge & Skills:
  • You have at least 2 to 7 years of experience in a similar role within an e-commerce or an Internet industry.
  • Experience within Social Media/ Viral Marketing, Startup Experience, Employer Branding, CRM/ Loyalty Marketing and Performance marketing would be a strong advantage.
  • Experiences with query tool (e.g. SQL, SAS) and understanding of databases ideally within a marketing context.

Competencies and Skills Required:

  • Skilled in Google Analytics, Tableau, Search Ad 360 and Google DoubleClick
  • Strong analytical skills and are comfortable dealing with numerical data.
  • Strong attention to detail and deliver work that is of a high standard.
  • Good mentor and coach who can build high performing teams.
  • Self-starter and demonstrate a high level of resilience.

 

No of Openings: 1
Level: Manager
Experience: 3 - 5 years
UG: Any Graduate in Any Specialization, Graduation Not Required
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required.
Benefits & Perks:
  • Attractive Esops and Variable Pay over and above fixed salary
Recruiter Name: Nitin
Contact Company: Fab Weddings

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