Overview

The Digital Marketing Manager is responsible for implementing paid digital media strategies for clients. He/ She can then quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

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Roles & Responsibilities:
  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Facebook, Instagram etc. and other search platforms for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics across search and social channels.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engines, social channels and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
  • Monitor and evaluate results & performance across the major paid digital channels.
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to meet client goals.

 

Required Knowledge & Skills:

Please refer to the description above.

No of Openings: 2
Level: Manager
Experience: 2 - 7 years
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: DigiDarts Marketing

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