Overview

CAknowledge

  • Largest Player in test prep aggregation for OLT.
  • Best in Class OLT Platform with streaming rate below 512 kbps.
  • Holistic solution and complete ownership of student experience.
  • Ability to handle high volume traffic as well as concurrent users.
  • Seamless integration with web & android app.
  • Digital rights management (DRM) to ensure copyright protection for digital media.

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Roles & Responsibilities:
  • Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
  • Manage SEO and Content writers. Use SEO best practices to generate Organic traffic for the site through content marketing & SEO means.
  • Should be updated with the ongoing seo trends and capable to implement the changes in the site.
    Work on digital marketing platforms to execute campaign in the most efficient manner.
  • Re-marketing campaigns in specific.
  • Awareness about various content marketing platforms of the Market Research Industry.
  • Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
  • Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
  • Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.

 

KPIs (Measurable parameters of the role) :

    • Efficiency metrics like organic traffic growth, click through rates, and conversion rates.
    • Consistently work towards improving digital marketing ROIs.
    • Note - Preference will be given to candidates who have worked in edu-tech companies or key eCommerce sites and who have experience of handling at-least 3 million/month site sessions
Required Knowledge & Skills:
  • 3- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
  • Demonstrable experience managing SEO, SEM, display, email marketing, SMM campaigns.
  • Very strong hold on Search Engine Optimization (SEO). Should be well aware of changing SEO trends.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Solid knowledge of tools such as SEMRush, Adwords, Analytics, Webmaster etc.
  • Understanding of data analysis, trend spotting and technology in Digital space.
  • Strong written & verbal communication skills.
  • Skilled in problem solving, planning, as well as being able to adapt to new environments.
No of Openings: 1
Level: Manager
Experience: 3 to 5
UG: Any Graduate - Any Specialization
PG: Any Postgraduate - Any Specialization
Recruiter Name: Raju Choudhary
Contact Company: CAknowledge
Email: admin@caknowledge.com