Overview

C.P. Milk Food Products (P) Ltd.
In the years following our inception, we scaled up at a swift pace under the inspiring leadership of our founder, Mr C.P. Agarwal and his visionary successors, Mr Jai Agarwal and Mr Anuj Agarwal.

Today, we offer a diverse portfolio of 17 delightfully fresh, pure and delicious dairy products, prepared using the milk supplied directly to us by 100,000+ dairy farmers. With their exceptional support and that of our 600+ strong team, we seek to gain the trust of countless Indian families and realize our vision to be the most loved dairy brand in India.

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Roles & Responsibilities:
  • Develop Digital Marketing strategies to build a lasting digital connection with consumers enabling the full end to end user purchase experience and retention.
  • Driving traffic to website to generate leads and tracking conversions, and key KPIs.
  • Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
  • Launch optimized online adverts through Google Adwords. to increase company and brand awareness and Conversion
  • Develop paid social media campaigns to target relevant audience and drive traffic to our websites.
  • Evaluate and develop a long term SEO strategy (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
Required Knowledge & Skills:
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Proven experience as Digital Marketing Executive or similar role in a Food/Beverage industry
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media campaigns, Google Adwords, email campaigns and SEO/SEM
  • Up to date on latest trends and working knowledge of ad serving tools
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
No of Openings: 1
Level: Manager
Experience: 3 - 6 Years
UG: Any Graduate in Any Specialisation
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed

Recruiter Name: Saumya Singh
Contact Company: C.P. Milk Food Products
Contact No: +91 7570808755

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