Balancehero Korea is a company that developed the True Balance app – a mobile financial platform operated by Balancehero India Pvt. Ltd. based in Gurugram, India. True Balance app provides digital wallet, lending, recharge & utility payments, e-commerce, insurance and cash loans mainly to financially underserved customers in India We are a compact and fast paced company having a multi-cultural ecosystem. We believe in fun filled work culture.
Roles & Responsibilities:
- To manage user acquisition campaigns, analyse performance and increase ROI on digital campaigns.
- Planning and delivering user acquisition campaigns that include Google ad words, Search Engine marketing, PPC, Social Media campaigns on Facebook, Instagram & YouTube
- Optimizing digital campaigns thru data gathering and analysis
- Monitor and maximize customer retention through targeting and user behaviour research
Required Knowledge & Skills:
- Minimum 4-7 years of experience with MBA from a Tier 1 /Tier 2 college only.
- Experienced in planning and executing digital & social media marketing campaigns
- Experienced with Google analytics, Apsalar/Apsflyer/Branch, Facebook ad manager, Re-targeting & Re-marketing strategies
- Data driven approach and understanding of user behavior
- Proven ability to develop, drive, and execute successful digital marketing campaigns
- Strong interest in data gathering, analysis and reporting
- Excellent communication skills, who is able to direct content & creative teams to create effective content
Benefits & Perks: